Fresh local vegitables and rice can be found at this roadside station, Mima. Pick up some local souvenirs here, or eat at the delicious buffet style restaurant Aze-michi no Hana, which features dishes made with local vegetables. Bentos are also available for those who want to get something to go.

Suhe-hiro is a restaurant that serves wild eel taken from one of the clearest streams in all of Japan, Shimanto River. Compared to farmed eels, wild eels have a firmer texture and are more moist. In addition, eel doesn't have as much of a raw scent as other kinds of fish. Even if you are not usually a fan of seafood, you might enjoy this particular dish.

While most road stations are just places to eat, rest, and buy local goods and souvenirs, Niji-no-mori Matsuno offers a different experience. Here you can find aquariums where fish from Shimanto River, otters, and even penguins are raised and cared for in captivity. Fresh tomato picking is available to visitors to try, in addition to a variety of other fun and relaxing activities.

With a collection of glass art from all over the world as well as a glass blowing workshop, Kazane is a great place to enjoy both looking and doing. Visitors can also see the production of glass made from recycled materials, a fascinating process.

This natural hot spring bath house, complete with outdoor bath, can be found on the second floor of JR Matsumaru Station. With unique baths such as the wooden Meiji-no-yu and the Nametoko-no-yu which is modelled after the Nametoko Canyon, this is a great place to relax both mind and body. There is also a free foot bath, perfect for a short break from walking around.

On this hill, surrounded by three tributaries of the Shimanto River, there once stood the largest mountain-top castle in Ehime prefecture. Learning about how castle designers used geographic features to their advantage back then will surely capture your curiosity.

There are numerous low-water bridges spanning the Shimanto River that have become popular tourist attractions. The lesser-known Hage low-water bridge, however, still has relatively few visitors, making it a nice place to go to avoid the crowds. You can take a seat on the bridge and enjoy the sounds of the river flowing below, a tranquil experience that is sure to calm the soul.

This bright yellow trolley runs through the vivid green and blue scenery of Shimanto River. These former freight cars were repurposed as passenger cars, giving them a resutic, warm feeling. The open-air style train provides a refreshing breeze to passengers, and the scent of Shimanto River will fill you will a sense of appreciation for nature.

With its eccentric appearance, this trolley was designed by a world-famous maker of characters figurines, Kaiyodo. The design has been updated several times, and as of 2019, the third generation trolly is now in active duty. This iteration takes as its theme the word Kappa, a Japanese mythical creature said to live in rivers. The train is filled with Kappa designs, on both the inside and the outside.

This trolley resembles the Series 0, the first train to run on Japan's famous highspeed railway, the Shinkansen. Because of this stark resembancel, this trolly has been given the nickname of "The Slowest Shinkansen in Japan". As for the interior, you can find actual seats that were used around the time of the Series 0, and miniature models that depict the history of railway development in Japan.

This health resort adopts a theraputic treatment method called balneotherapy. The balneo-pool consists of 14 elements such as lanes for walking, jet streams, and outdoor bubble baths. A relaxing bath surranded by the nature of Oku-Iyo will surely give you a feeling of deep refreshment. At the cafeteria, local Shirokawa bacon bowls come highly recommended.