Cycling News

In Ehime Prefecture, cycling advocates "bicycle new culture" and we are delivering useful information so that every cyclist can enjoy cycling paradise Ehime.

Japan’s only international cycling race is held on the Setouchi Shimanami Kaido, specially closed for the race, that was selected as one of the world’s best cycling routes by CNN.

In addition to the different aspects of nature, food, and culture seen in the four prefectures of Shikoku, we introduce the 1,000 kilometer circumference route of Shikoku that let’s you experience the fascinating pilgrimage culture dating from 1,200 years ago.

Information is provided primarily for beginners on cycling related events and the cycling lifestyle. *Japanese Only

Sports e-bikes with an electric assist function let people of all ages, genders, and fitness levels find enjoyment in cycling. Here we introduce rental locations and places you’ll want to visit in Ehime Prefecture on your e-bike.

Official Site of Tourism in Ehime, Japan. Includes Dogo ancient spa resort, Matsuyama, Uchiko, Shimanami Sea Route and more to visit, and local products, events and travel reviews.